The late 90s proved an interesting time for luxury bags. Legacy brands like Hermès and Gucci reliably crafted the styles that had been around for decades, while others like Prada–a company brought new life by the founder’s youngest granddaughter–turned heads by doubling down on anti-fashion pieces made from parachute nylon launched a few years prior. But there was something prescient in another old Italian label that jolted the It-bag craze which continues to ripple through the market. The label? Fendi. The bag? The Baguette.

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