A synonymous symbol of the counterculture movement, tie-dye has an undeniable place within American history and the American future. While tie-dye has been a form of self-expression for centuries, the cultural significance surrounding the rainbow swirls and bright colors was solidified within the 1960s and 1970s, serving as an emblem of the rejection of strict social norms imposed on society within the 1950s. Rejecting violence, capitalism, materialism, and uniformity, the hippie culture preached love and compassion and sought individualism through the use of tie-dye techniques on their garments.

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