Picture a pair of perfect-fitting, high-waisted jeans: medium-wash, straight-leg and marked by a leather embossed emblem at the waistline. The back pockets feature a curved arch made of tan stitches and a red tab with white writing graces the inner right pocket. This is a pair of Levi’s, the classic denim brand that celebrated its 145th anniversary earlier this year.

The company was founded by Levi Strauss, a Bavarian immigrant who came to the U.S. in the 1800’s. In 1853, Strauss opened a store in San Francisco selling American staples like blankets and Western clothing, but it wasn’t until twenty years later that Strauss made his first pair of denim pants. Complete with a button-fly closure, five pockets and copper rivets to enclose the seams, these jeans were a prototype of the 501’s we know today. Just over 145 years later, the Levi’s brand remains a symbol of American culture, celebrating its workwear past while simultaneously using strategic collaborations, meticulous legal practices, and a sustainable business model to stay relevant and authentic. It is the only workwear-rooted brand that can mold to any style, social group or spending method, making it accessible and appealing to the anti-fashion crowd, vintage-enthusiasts, and high-fashion lovers alike.

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