Converse's MadeMe Collaboration is "By Girls for Girls"
Women in streetwear are having a moment, and hot off releasing women’s-exclusive collections for Jordan Brand, Nike-owned Converse is here with its own female-focused range in partnership with New York’s MadeMe. Inspired by the Big Apple’s modern rebel girls, the collection celebrates 90’s nostalgia, subcultures and the independent female in all of us.
MadeMe was established by designer Erin Magee as a peerless, “for girls, by girls” label in 2007. With an aim of representing today’s youth, MadeMe was inspired by X-girl and its female-first ethos that not only influenced street fashion, but incorporated music and culture. In an interview with i-D, Magee said, “[X-girl wasn't] selling sexy-cute clothes, they were selling interests, ideas, culture, and perspective of some really rad chicks!"
Magee’s MadeMe x Converse collaboration is for, “A cool girl. Independent, who will take risks and not worry about what everyone else is wearing or doing… It’s a girl who is attracted to authenticity and wants to explore street, rave, queer and 90’s subculture.”
The collection highlights Converse’s One Star silhouette, remixed and interpreted with 90’s club kid-inspired detailing. Constructed from corduroy, the shoes feature a ribbed upper in four colorways including black, green, yellow and midnight blue. With a platform sole, the shoes are finished off with MadeMe branding and napa leather detailing.
Aside from footwear, there’s a range of apparel also harking on that 90’s club vibe. From halter tops to track pants, we’re seeing a resurgence in nostalgic silhouettes that no longer look dated in 2018. A bonus: its official lookbook is modeled by none other than Madonna’s daughter, Lourdes Leon, who fully embodies the MadeMe ethos.
Launching today, May 24, prices range from $30 USD to $110 USD and will be available at select retailers and converse.com.