Inflammatory and ignorant behavior, alongside cultural insensitivity, will capsize success. In the fashion industry, we've seen the same story play out—Dolce & Gabbana's tone-deaf promotional video for their Shanghai show, Gucci's blackface balaclava, Burberry's hoodie with a noose for a drawstring—but in a time when technology is connecting cultures on a global scale, social media has created a sense of responsibility and accountability amongst consumers. Brands must reconsider now, more than ever, the implications of their advertising, the origins of inspiration, and the potential outcomes of their collections, in order to remain relevance and to avoid making the same mistakes of designers in the past.

Follow Jessa on instagram here.