“Fashion should be fun, and it should send a message. I like to use clothes as billboards.”
- Franco Moschino

An irreverent wit and a love for the surreal were the foundation of Franco Moschino’s oeuvre and proved to be his route to fashion fame. Twenty-four years after his death (from complications due to AIDS) his eponymous house continues, revitalized and strengthened in recent years under the creative directorship of Jeremy Scott. Hired in 2013, his new Moschino combines reworkings of Franco’s signature tropes with fresh, commercial ideas. Bringing a very corn-fed, mass-market American tinge to the ultra-Italian aesthetic of Moschino (he is from Kansas, after all), Scott has cleverly found novel ways to introduce the label to contemporary youth while still honoring his predecessor’s legacy.

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