This week, Proenza Schouler’s brand-new extension line lands in stores. PSWL (Proenza Schouler White Label) has been billed as “elevated basics"—updated takes on jeans, tees, sweats, and rain gear. Its inaugural offering debuted with a series of images starring longtime PS muse Chloë Sevigny, photographed by her boyfriend, director Ricky Saiz.

“It started to feel wrong to us that we weren’t exploring these types of garments within the context of the collection,” designers Jack McCollough and Lazaro Hernandez told Vogue. “We’ve always wanted to be a one-stop shopping destination for those who respond to the work we do, and without offering this other end of the spectrum as part of their shopping experience, it somehow, to us at least, felt incomplete. With PSWL we hope to have solved that.” Re-thinking established practices and finding new solutions has been the name of Proenza’s game this year.

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