Calvin Klein was once the brand whose campaigns could launch a thousand ships, if not at least a handful of careers. An infamous 1980 campaign featured a 15-year-old Brooke Shields, at the height of her teenage fame, wearing bootcut blue denim jeans and provocatively asserting that “nothing” came between her and her Calvins. Mark Wahlberg catapulted past The Funky Bunch when he modeled a pair of CK underwear with one hand on his package, all swagger and bravado. As recently as last year the brand relied on its “sex sells” ethos when it cast a topless, tatted Justin Bieber in a boxer-brief campaign so revealing it prompted impassioned debates about whether or not the mega-star had stuffed.

Follow Liz on instagram here.