Reebok Launches an Affordable Vetements-esque Sock Sneaker
For those of you who didn’t get the chance to cop Vetements’ sneaker collaboration with Reebok, you’re in luck. The sportswear company has unveiled a budget version of Demna Gvasalia’s $590 sock runner.
The $250 Sock Run.r may be a lot cheaper in price but its design is just as stand-out. Crafted from a technical knit sitting on a split-tooled sole, the unisex sneaker is inspired by a 1996 prototype of Reebok’s Pump Evo shoe that never made it to production.
Highly reminiscent of the Vetements collab, the black upper features an upside-down line of text reading “not for resale RBK sample.” Barneys will exclusively release the Sock Run.r on May 11 with a wider release set for May 18.
Sock sneakers have taken over the streetwear market in recent months. Traditionally designed by athletic brands, high-end labels such as Balenciaga and Fendi have adopted the knitted style. When was the last time you walked down the street without spotting a pair of (real or copycat) Speed Runners?
Renowned for their comfort, these sneakers started in the factories of Nike and adidas. Nike’s experiments with softer uppers started in the late 1970s, encouraging the launch of the famous Flyknit in 2012. adidas’ Primeknit came soon after followed by a number of designs from the German brand including the NMD City Sock.
While the majority of sock sneakers don’t venture beyond the ankle, Vetements x Reebok debuted one of the longest uppers yet in 2017. Releasing in two monochrome colorways, each shoe helpfully stated “left” and “right”.
Reebok’s Sock Run.r is of an almost identical height and silhouette, giving Gvasalia fans a chance to get the look for much much less. Expect a frenzy with this one.