When whispers of a Rihanna x LVMH ready-to-wear collaboration reached fever pitch, cynics pondered if the project would plateau within a couple of years. After all, it’s easy to be skeptical about celebrity fashion ventures. Beyonce and Jennifer Lopez—two women with immense star power—have both launched lines that ultimately failed. Even Kanye West’s Yeezy has gone from talk of the town to a mere blip in the sartorial sphere. But it’s clear that Fenty Maison (the official name of Rihanna’s luxury brand) is different. For a start, it’s secured a bunch of firsts: It’s the first fashion house LVMH has started from scratch in over three decades. (Christian Lacroix was the last.) And Rihanna is the first black woman to helm a luxury brand, not to mention the youngest head in the conglomerate’s history.

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