Based in Tokyo, Japan, Lily Gibson’s Super Mizu Store is an online haven for fashion enthusiasts. With inventory ranging from Comme des Garçons and Issey Miyake to Gosha Rubchinskiy and Louis Vuitton, Gibson has something for everyone—streetwear-fiends and archival collectors alike. Gibson brings her unique range pieces to life through vibrant campaigns and all-star styling, constructing an altogether irresistible brand aesthetic that we just can’t get enough of. On her New Zeland roots, lifelong fascination with Tokyo, and inspiring approach to shopping, we talk to Super Mizu Store's founder, Lily Gibson.

Follow Super Mizu Store on instagram here. Photography by Imogen Wilson.