Founded in 1994 by British émigré James Jebbia, Supreme has grown from a skate shop in New York City to the most recognized and renowned streetwear brand in the world. Known for its collaborations with brands such as Nike, Louis Vuitton and NEIGHBORHOOD, and artists like KAWS, Larry Clark and Roy Lichtenstein, Supreme also “collaborates” in unlicensed ways through the appropriation of pop cultural touchstones and images—from the Coca-Cola logo to the L.A. Kings font to an image of Kate Moss. In fact, Supreme wouldn’t exist without appropriation, as its now instantly recognizable “box logo” is a near-identical duplication of the graphic style utilized by conceptual artist Barbara Kruger for the past forty years.

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