As London Fashion Week draws to a close, the industry’s editors, designers, representatives, and influencers are flocking to Milan for week three of fashion month. Stunning looks abound—romantic velvet burnout gowns at Erdem, gothic trompe l’oeil prints at Mary Kantrantzou, and Christopher Bailey’s rainbow-infused farewell collection for Burberry were just a few moments in what is shaping up to be a beautiful AW18 season.

But unlike other years, I’m finding it harder to get caught up in the fantasy of it all. As much as I love fashion, I’m preoccupied with the toll that these man-made wonders takes on the environment and the garment workers who support the industry’s rapid cycle. In September we will see the same parade of designers present new looks for SS19, and between now and then there will be countless global fashion weeks and smaller collections to see and buy. No doubt, these special moments on the runway will generate a deluge of trends, which will fill fast-fashion stores within weeks—months before much of designer items themselves are available for sale. But trendy clothes, as it goes, are the epitome of that famous fashion adage, “in one day, out the next.” As new garments become available, consumers throw out last season’s looks, and the cycle of environmental harm continues.

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